Hey there, fellow tennis enthusiasts It’s your girl Mia Johnson-Carter here, living the dream in Miami. Today, we’re diving into some exciting news from the world of tennis that you won’t want to miss.
Emma Raducanu, the British tennis star who made history by winning the 2021 US Open, is set to return to the ASB Classic in Auckland for her third consecutive appearance. This news has left tournament organizers thrilled, as they consider Raducanu a major attraction and a player who can “sell tickets.” 
Raducanu’s first appearance at the ASB Classic in 2023 was marred by a nasty ankle injury she sustained during her match against Viktoria Hruncakova. Despite the setback, she decided to return this past January and had a somewhat positive experience despite losing in the round-of-16. The former world No. 10 has been one of the most popular players in the game, especially among younger generations, and her return is highly anticipated.
The ASB Classic boss, Lamperin, openly admitted that Raducanu’s popularity is one of the reasons why they wanted her in their 2025 player field. “It’s an investment but it’s worth it,” Lamperin noted. “We’ve seen the effect on ticket sales, every time we have announced her there is always a major spike. We have also seen the reaction from our sponsors when we are having a discussion and sharing the possibility that she might be coming. She is in that group. She has a special relationship with Auckland and New Zealand. That really helps the discussion.”
Raducanu’s feelings about Auckland are positive as well. “The people are very friendly and very hospitable,” she said. “I always have a great time there. The weather, when it is nice, is really beautiful.” This warm reception from the locals and the organizers has certainly made her return to Auckland a highlight of the upcoming tournament.
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